Money comes, money goes. Production must still take place.
Challenges in event marketing include increasing demands on events, stagnating budgets, the need for consistent cost/benefit optimization, the importance of process optimization, and the lack of consideration of process-oriented consulting partners. These challenges require solutions to manage the increasing pressure on internal resources and structures, to work more efficiently and economically, and to ensure the quality of events despite limited financial resources.
What do you have to pay attention to?
Those who know the challenges can face them with confidence!
Expectations regarding the uniqueness, implementation quality and impact of events are increasing. This increases the pressure on internal resources and structures as projects become more complex and external interfaces need to be integrated.
Most respondents anticipate increasing requirements while budgets remain the same or are reduced. There is a mismatch between rising expectations and financial resources.
Consistent cost/benefit optimization is seen as an important challenge. To balance time, resource and budget pressures, greater efficiency, productivity and profitability are required. In this way, it is possible to compensate for increasing requirements with stagnating budgets.
Optimizing operations through process optimization is seen as the key to efficiency, stability and profitability. However, so far only a few companies are actively working on solutions for process optimization.
The quality of processes in the selection of event agencies has so far played a subordinate role. Companies are not yet specifically looking for consulting partners or product solutions that specialize in processes.
These problems highlight the challenges facing event companies and highlight the need for solution approaches such as cost optimization, process improvement and the involvement of specialized consulting partners.
Working with our colleagues at RIEDEL Communications Managed Technology, we can help. The colleagues have many years of experience from small national events to large international events and together we can work out solutions that fit the budget and still have the WOW effect. The more trades that come from a single source, the easier the coordination and the higher the efficiency.
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„When it comes to broadcasting a first-class event like Formula 1, a strong and reliable partnership is an absolute must. We have been working with Riedel’s RiLink for many years. As soon as the fiber cable is connected to our production unit, all systems wake up, immediately connect to their hosts and start sending files or messages.“
